The Marketing of Female Escorts: A Gendered Perspective of Online Companionship Advertisements
| Autor: | Dana L. Radatz, Natalie M. Snow, Trisha N. Rhodes |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
Marketing
Sex Workers ComputingMilieux_THECOMPUTINGPROFESSION 05 social sciences Perspective (graphical) Gender Identity Sex workers 050109 social psychology Advertising Sex Work Pathology and Forensic Medicine Interpersonal relationship Arts and Humanities (miscellaneous) 050501 criminology Humans Female 0501 psychology and cognitive sciences Psychology Applied Psychology 0505 law Sex work |
| Zdroj: | International Journal of Offender Therapy and Comparative Criminology. 66:1134-1155 |
| ISSN: | 1552-6933 0306-624X |
| DOI: | 10.1177/0306624x211010284 |
| Popis: | Advancement of technology has broadened possibilities for people working in the sex industry. Specifically, sex workers’ use of online classified advertisement websites to market companionship and escort services has increased in recent years, yet research has lagged behind these developments. This study addresses the gap in research by examining female companionship advertisements on one of the most popular websites: Backpage.com . The lead author qualitatively analyzed over 1,500 advertisements to identify common themes and patterns in how escort companions were described. This study explores the type of identity claims escort companions make and how they formulate advertisements to appeal to a broad client base. Research on gendered stereotypes is used to interpret escort companions’ use of language, symbols, and photography, through covert and overt messaging. Study results revealed that women offering companion services promoted and reinforced traditional gendered stereotypes through their online advertisements. Findings may be used to understand the context of sex work. |
| Databáze: | OpenAIRE |
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