The Frequency and Healthfulness of Food and Beverage Advertising in Movie Theatres: A Pilot Study Conducted in the United States and Canada
| Autor: | Stanley Wong, Elise Pauzé, Monique Potvin Kent, Farah Hatoum |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
self-regulation
obesity Canada Adolescent Motion Pictures Pilot Projects lcsh:TX341-641 030209 endocrinology & metabolism Convenience sample movie theatres Direct-to-Consumer Advertising Article World health Childhood obesity food marketing Beverages 03 medical and health sciences Movie theater 0302 clinical medicine children Statutory law medicine Humans 030212 general & internal medicine Child food environment Marketing Nutrition and Dietetics business.industry alcohol Food marketing Child Health Advertising medicine.disease United States Geography Food Child Preschool business lcsh:Nutrition. Foods and food supply Inclusion (education) Food environment Food Science policy |
| Zdroj: | Nutrients Volume 12 Issue 5 Nutrients, Vol 12, Iss 1253, p 1253 (2020) |
| ISSN: | 2072-6643 |
| DOI: | 10.3390/nu12051253 |
| Popis: | The marketing of unhealthy foods and beverages contributes to childhood obesity. In Canada and the United States, these promotions are self-regulated by industry. However, these regulations do not apply to movie theatres, which are frequently visited by children. This pilot study examined the frequency and healthfulness of food advertising in movie theatres in the United States and Canada. A convenience sample of seven movie theatres in both Virginia (US) and Ontario (Canada) were visited once per month for a four-month period. Each month, ads in the movie theatre environment and before the screening of children&rsquo s movies were assessed. Food ads were categorized as permissible or not permissible for marketing to children using the World Health Organization&rsquo s European Nutrient Profile Model. There were 1999 food ads in the movie theatre environment in Ontario and 43 food ads identified in the movie theatre environment in Virginia. On average, 8.6 (SD = 3.3) and 2.2 (SD = 0.9) food ads were displayed before children&rsquo s movies in Ontario and Virginia, respectively. Most or all (97%&ndash 100%) food ads identified in Virginia and Ontario were considered not permissible for marketing to children. The results suggest that movie theatre environments should be considered for inclusion in statutory food marketing restrictions in order to protect children&rsquo s health. |
| Databáze: | OpenAIRE |
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