INTEGRATED MARKETING COMMUNICATION STRATEGY FOR SME (SMALL AND MEDIUM ENTERPRISES) OF TRADITIONAL HERBAL AND BEVERAGES

Autor:	Dina Septiani, Yayan Sakti Suryandaru, Irfan Wahyudi, Angga Prawadika Aji, Titik Puji Rahayu, Santi Isnaini, Ratih Puspa, Rani Sukma Ayu Suteja, Nisa Kurnia Illahiati, Andria Saptyasari, Nurul Ratna Sari, Liestianingsih Dwi Dayanti
Jazyk:	angličtina
Rok vydání:	2021
Předmět:	Marketing Communication SME Marketing communication Community service General Medicine Business Small and medium-sized enterprises Herbal medicine Integrated marketing communications Community empowerment
Zdroj:	Darmabakti Cendekia: Journal of Community Service and Engagements; Vol. 3 No. 2 (2021): DECEMBER 2021; 49-54
ISSN:	2657-201X 2657-1099
Popis:	Background: This program begins with observation on SME of traditional herbal and beverages in Kampung Genteng Candirejo Surabaya. Early observation shows difficulties faced by SME to market their products. Objective: This program is expected to provide information and education about marketing communication strategies for SME of traditional herbal and beverages in Kampung Herbal Candirejo Surabaya. Method: Early observation is to find problems, conducting seminar and workshop, and also evaluating community empowerment. Results: Audiences understand about the impotances of marketing communication and innovation. They also improve their skills in using integrated marketing communication to sell their products to customers. Conclusion: This community service program has achieved its goals.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e7739f16b9a02be16cd6d5dfb45d517b https://e-journal.unair.ac.id/DC/article/view/31284 Zobrazit plný text záznamu