Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being
| Autor: | Samantha N.N. Cross, Jerome D. Williams, Lizette Vorster, Carlo Mari, Verónica Martín Ruiz, Charles Cui, Tana Cristina Licsandru, Cristina Galalae, Chris Pullig, Samantha Swanepoel, Shauna Kearney, Catherine Demangeot, Eva Kipnis |
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| Přispěvatelé: | Lille économie management - UMR 9221 (LEM), Université d'Artois (UA)-Université catholique de Lille (UCL)-Université de Lille-Centre National de la Recherche Scientifique (CNRS) |
| Rok vydání: | 2021 |
| Předmět: |
Economics and Econometrics
diversity and inclusion relational engagement media_common.quotation_subject marketing research institutional work well-being Political science 0502 economics and business Institution higher education and practice Business and International Management Marketing Institutional theory Marketing research media_common 05 social sciences multicultural marketplace Multiculturalism Well-being [SHS.GESTION]Humanities and Social Sciences/Business administration Normative 050211 marketing Inclusion (education) 050203 business & management Diversity (politics) |
| Zdroj: | Journal of Public Policy and Marketing Journal of Public Policy and Marketing, American Marketing Association, 2021, 40 (2), pp.143-164. ⟨10.1177/0743915620975415⟩ Journal of Public Policy and Marketing, 2021, 40 (2), pp.143-164. ⟨10.1177/0743915620975415⟩ |
| ISSN: | 1547-7207 0743-9156 |
| Popis: | International audience; Within an institutional theory framework, this article identifies three interconnected fields of the marketing institution—research, education, and practice—that contribute to advancing the diversity and inclusion discourse in promoting multicultural marketplace well-being. Conducting three studies, one in each field and across contexts in three continents, the authors identify barriers that inhibit effective implementation of diversity and inclusion initiatives in today’s multicultural marketplaces. These barriers exist within and across fields and pertain to cultural-cognitive (shared meanings), normative (normative factors), and regulatory (rules and systems) pillars supporting the existence or transformation of institutions. From the research findings, the authors provide specific guidance for institutional work within marketing’s fields and policy developments needed to advance diversity-and-inclusion-engaged marketing for enhancing multicultural marketplace well-being. |
| Databáze: | OpenAIRE |
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