The Effects of a Multimedia System in Supermarkets To Alter Shoppers' Food Purchases
| Autor: | Janet Walberg-Rankin, Patricia G. Bickley, Eileen S. Anderson, Carl E. Harris, John Moore, Robert E. Gerkin, Michael Leahy, Richard A. Winett |
|---|---|
| Rok vydání: | 1997 |
| Předmět: |
030505 public health
Nutritional content 05 social sciences Psychological intervention 050401 social sciences methods Social marketing Purchasing Caloric intake 03 medical and health sciences 0504 sociology Environmental health Food choice Total fat Multimedia system Business 0305 other medical science Applied Psychology |
| Zdroj: | Journal of Health Psychology. 2:209-223 |
| ISSN: | 1461-7277 1359-1053 |
| DOI: | 10.1177/135910539700200217 |
| Popis: | A randomized-control test of a multimedia nutrition intervention—the Nutrition for a Lifetime System (NLS©)— utilized supermarket receipts to examine effects of NLS treatment on the daily per person nutritional content of participants' supermarket purchases. In regression analyses controlling for background variables, baseline purchases and trends toward increased purchasing, NLS treatment contributed to lower levels of total fat and to higher levels of total fiber and servings of fruits and vegetables at post-test. Redemption of NLS coupons contributed to greater decreases in fat and increases in servings of fruits and vegetables in users' purchases. Implications for future interventions promoting healthier food choices include tailoring program content and addressing broader lifestyle issues such as caloric intake and expenditure. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|