LinkedIn, a vocational social network, as a tool for promotion in selected healthcare service providers
| Autor: | Jiří Bejtkovský |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
linkedin
Social network HF5001-6182 ComputingMilieux_THECOMPUTINGPROFESSION business.industry media_common.quotation_subject social media platforms healthcare service provider Public relations General Business Management and Accounting Promotion (rank) professional social network Vocational education Business Sociology Healthcare service business media_common |
| Zdroj: | Management & Marketing-Challenges for the Knowledge Society Management şi Marketing, Vol 16, Iss 3, Pp 286-299 (2021) |
| Popis: | The use of social media platforms and other online tools in the human resource management area has become a common part of the HR manager work. Today, the main aim of every corporation is to have the right employees at the right time and in the right job positions. The main objective of this research paper was to identify whether the size of the selected healthcare service providers influences the existence of a profile on the vocational social network LinkedIn, the active use of the vocational social network LinkedIn for sharing a job vacancy and the active use of the vocational social network LinkedIn for promoting or building the employer brand. Three research hypotheses were defined. The collection of research data was carried out from October 2018 to January 2019. The conducted research has shown that the size of the selected healthcare service provider does not affect the active use of the vocational social network LinkedIn and sharing a job vacancy, promoting or building the employer brand. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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