Destination image perception patterns of tourist typologies
| Autor: | Beykan Çizel, Demet Ceylan, Hatice Karakaş |
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| Přispěvatelé: | Ceylan, Demet, 269794 [Ceylan, Demet] |
| Rok vydání: | 2020 |
| Předmět: |
Çoklu yazışma analizi
All-inclusive holiday experience Mass tourism media_common.quotation_subject Geography Planning and Development Transportation Destination image Her şey dahil tatil deneyimi Tourist typology Cluster analysis Hedef aşinalık Turist tipolojisi Multiple correspondence analysis Perception Nature and Landscape Conservation media_common Advertising CHAID Küme analizi Geography Destination familiarity Tourism Leisure and Hospitality Management Kitle turizmi Destinasyon imajı Tourism |
| Zdroj: | International Journal of Tourism Research. 23:401-416 |
| ISSN: | 1522-1970 1099-2340 |
| DOI: | 10.1002/jtr.2414 |
| Popis: | Conceptual and empirical typologies comprising the intersection of personal and social characteristics of tourists have similarities and differences with respect to image perception of a destination. This study examines characteristics that distinguish tourist typologies formed by the intersection of the all-inclusive holiday experience and destination familiarity. Multiple correspondence analysis reveals differences in clusters in terms of attitudes and demographic factors influencing destination image of tourist typologies. This study aims to present patterns of tourist typologies’ image perception for tourist typologies based on empirical data. Based on the findings of this study, practitioners of tourism may divert or channel their marketing efforts to well-defined target segments No sponsor |
| Databáze: | OpenAIRE |
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