Advertising in the Non-profit Sector: An Analysis of the Reception of Non-commercial Advertising in Focus Group Discussions

Autor:	Petr Kaderka
Rok vydání:	2006
Předmět:	Non commercial Sociology and Political Science Advertising Non profit Sociology Focus group
Zdroj:	ResearcherID
ISSN:	2336-128X 0038-0288
DOI:	10.13060/00380288.2006.42.2.08
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e3e52b5b27d51e4b9e033b4f79458019 https://doi.org/10.13060/00380288.2006.42.2.08 Zobrazit plný text záznamu