Twitter dialogue: an analysis of Pakistani politicians’ information sharing
| Autor: | Henna Saeed, Syeda Hina Batool, Wasim Ahmed, Khalid Mahmood |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2022 |
| Předmět: |
Information sharing
Politicians General Computer Science business.industry 05 social sciences Developing country 050801 communication & media studies Qualitative property Political communication Library and Information Sciences Public relations Variety (cybernetics) Social media Politics 0508 media and communications Empirical research Political science 0502 economics and business Pakistan business 050203 business & management |
| ISSN: | 2398-6247 |
| Popis: | Purpose The use of Twitter by political parties and politicians has been well studied in developed countries. However, there is a lack of empirical work, which has examined the use of Twitter in developing countries. This study aims to explore the information-sharing patterns of Pakistani politicians through Twitter accounts during the pre-election campaign of 2018. Design/methodology/approach Data of three weeks of the official party accounts and the politicians running for prime minister were analysed. The mixed-methods approach has been used to analyse quantitative and qualitative data retrieved through Twitonomy. Findings It was found that the most active Twitter account belonged to the winning party. The prominent Twitter account functions were a call to vote, promotional Tweets, promises and Tweeting about party developments. The present study provides evidence that there is a difference between the Tweeting behaviour of established and emerging parties. The emerging party heavily posted about changing traditional norms/culture/practices. Practical implications The study contributed to existing knowledge and has practical implications for politicians, citizens and social media planners. Originality/value The present study was designed carefully and based on empirical research. The study is unique in its nature to fill the research and knowledge gap by adding a variety of Twitter functions used by politicians. |
| Databáze: | OpenAIRE |
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