Impression management in the market for residential care for children and youth in Sweden
| Autor: | Tommy Lundström, Emelie Shanks, Marie Sallnäs, Stefan Wiklund, Gabrielle Meagher |
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| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
impression management
Sweden Socialt arbete Social Work Public Administration Sociology and Political Science Social work 05 social sciences Visibility (geometry) Development quasi-market privatization 0506 political science 050906 social work Residential care Impression management 050602 political science & public administration Quasi markets residential care for children Business 0509 other social sciences Marketing |
| Popis: | In what has become quite a turbulent quasi‐market for residential care for children and youth, providers now compete for public contracts. To create visibility and attract customers, many providers use marketing activities to project the desired impression of themselves to maintain or strengthen their market position. In this article, we analyse how companies that provide residential care for children manage the impressions they project on their websites and in advertisements. The results reveal that residential care providers use a range of impression management strategies to enhance their organizational image and to respond to potentially damaging or threatening images. The information providers choose to disclose leaves customers—in this case, the social workers responsible for choosing and purchasing care on behalf of clients—with rather limited opportunities to evaluate the quality of care. This is a significant problem considering other, more reliable, sources of information are difficult to access. |
| Databáze: | OpenAIRE |
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