An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the role of social commerce in E-business
| Autor: | Zhu Jing, Muhammad Imran, M. Awais Shakir Goraya, Mahmud Akhter Shareef, M. Shakaib Akram, Aneela Malik |
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| Rok vydání: | 2019 |
| Předmět: |
Economics and Econometrics
Knowledge management Social commerce intention Word of mouth 02 engineering and technology Structural equation modeling 020204 information systems Management of Technology and Innovation 0502 economics and business 0202 electrical engineering electronic engineering information engineering Community attributes Business and International Management Marketing Electronic business business.industry 05 social sciences Business and Management Social commerce Platform attributes Computer Science Applications Trust in community E-WOM intention ComputingMilieux_COMPUTERSANDSOCIETY Trust in platform 050211 marketing Psychology business |
| Zdroj: | Shakir, M A, Jing, Z, Shareef, M A, Imran, M, Malik, A & Akram, M S 2019, ' An investigation of the drivers of social commerce and e-word-of-mouth intentions: elucidating the role of social commerce in E-business ', Electronic Markets . https://doi.org/10.1007/s12525-019-00347-w |
| ISSN: | 1422-8890 1019-6781 |
| Popis: | Building on social commerce (s-commerce) perspectives and the trust transfer theory, this study develops a theoretical model that explains the indirect effects of two types of s-commerce attributes (community and platform) on behavioral outcomes (s-commerce intentions and e-Word-of-Mouth (e-WOM) intentions) through trust in community and platform. We analyze data collected from s-commerce users on travel booking websites using structural equation modeling technique. Results confirm that s-commerce intentions and e-WOM intentions are contingent upon s-commerce community and platform attributes. Moreover, the results provide evidence for the mediating effects of trust in community and platform on the relationship between s-commerce attributes and behavioral outcomes. The study provides further insights about the impact of s-commerce experience on s-commerce intention and e-WOM intention. Moreover, this study contributes to s-commerce research and practice by developing and validating the role of s-commerce community and platform attributes in forming consumers’ s-commerce behavioral outcomes. |
| Databáze: | OpenAIRE |
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