Predicting People’s Motivation to Engage in Urban Possum Control
| Autor: | Geoff Kaine, Robyn Kannemeyer, Ben Wiercinski, Dean Stronge, Nick Kirk |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
0106 biological sciences
Behaviour change Public economics Ecology 05 social sciences Control (management) Policy objectives General Medicine 010603 evolutionary biology 01 natural sciences Incentive motivation possums 0502 economics and business predator control 050211 marketing Psychology urban QH540-549.5 New Zealand |
| Zdroj: | Conservation, Vol 1, Iss 16, Pp 196-215 (2021) Conservation Volume 1 Issue 3 Pages 16-215 |
| ISSN: | 2673-7159 |
| Popis: | Initiatives such as education, incentives, and regulations are used to change people’s behaviour and thereby achieve policy objectives. Understanding and predicting the willingness of people to change their behaviour in response to an initiative is critical in assessing its likely effectiveness. We present a framework proposed by Kaine et al. (2010) for understanding and predicting the motivation of people to change their behaviour in response to a policy initiative. The framework draws on the marketing concept of ‘involvement’, a measure of motivation. Through application to a predator control case study, we show how the framework may be used to predict people’s responses to a policy initiative and how these predictions might help agencies develop strategies to promote behaviour change. |
| Databáze: | OpenAIRE |
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