Platforms: a multiplicity of research opportunities

Autor:	Puneet Manchanda, Liye Ma, Junhong Chu, Scott K. Shriver, S. Sriram, Mercedes Esteban-Bravo, Upender Subramanian, Minjae Song
Rok vydání:	2014
Předmět:	Marketing Economics and Econometrics Intermediary Research opportunities Business Business and International Management Literature study Set (psychology) Data science Beneficial effects Externality
Zdroj:	Marketing Letters. 26:141-152
ISSN:	1573-059X 0923-0645
DOI:	10.1007/s11002-014-9314-1
Popis:	Platforms refer to intermediaries that facilitate economic interaction between two sets of agents wherein the decisions of one set of agents are likely to have an effect on the other via direct and/or indirect externalities. Given their nature, platforms need to find the appropriate balance between the competing objectives of agents and act as catalysts by facilitating the beneficial effects of externalities. In this paper, we discuss the current theoretical and empirical literature on two-sided platforms. We then identify three dimensions that offer opportunities to advance the empirical literature: (a) unanswered theoretical and conceptual questions, (b) data-related opportunities, and (c) methodological challenges.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::de9dfb0661095529e73bd95313bae79c https://doi.org/10.1007/s11002-014-9314-1 Zobrazit plný text záznamu Full text from SpringerLink