The King Abdulaziz University (KAU) Pandemic Framework: A Methodological Approach to Leverage Social Media for the Sustainable Management of Higher Education in Crisis
| Autor: | Abdulmonem Al-Hayani, Naif Radi Aljohani, Miltiadis D. Lytras, Hisham Jameel Bardesi, Mohammed Basheri, Abdulrahman Obaid AI-Youbi |
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| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
Higher education
media_common.quotation_subject Best practice King Abdulaziz University social media Geography Planning and Development lcsh:TJ807-830 lcsh:Renewable energy sources 010501 environmental sciences Management Monitoring Policy and Law 01 natural sciences administration framework Political science best practices Social media lcsh:Environmental sciences 0105 earth and related environmental sciences media_common lcsh:GE1-350 Renewable Energy Sustainability and the Environment business.industry Corporate governance pandemic lcsh:Environmental effects of industries and plants 05 social sciences 050301 education COVID-19 Public relations lcsh:TD194-195 Sustainable management higher education Sustainability social impact Psychological resilience business Construct (philosophy) 0503 education |
| Zdroj: | Sustainability, Vol 12, Iss 4367, p 4367 (2020) Sustainability Volume 12 Issue 11 |
| ISSN: | 2071-1050 |
| Popis: | The recent pandemic has raised significant challenges worldwide. In higher education, the necessity to adopt efficient strategies to sustain education during the crisis is mobilizing diverse, complementary, and integrative action in response. In this research article, we rise to the challenge of designing and implementing a transparent strategy for social media awareness at King Abdulaziz University (KAU). We introduce a framework for social media impact, termed the KAU Pandemic Framework. This includes the factors with the most important role in enhancing the deployment of social media in crisis in order to minimize the negative impact on education&rsquo s sustainability. We used a mixed-methods approach, integrating quantitative statistical analyses of social media data and online surveys and qualitative interviews in such a way as to construct a comprehensive framework. The results show that a methodological framework can be justified and that Twitter contributes significantly to six areas: administrative resilience education sustainability community responsibility positive sentiment community bonds and delivery of promised value. The components of our proposed methodological framework integrate five pillars of the strategic adoption of social media: social media governance social media resilience social media utilization decision-making capability and institutional strategy. Finally, we show that the KAU Pandemic Framework can be used as strategic decision-making tool for the analysis of the gaps and inefficiencies in any social media plan that is deployed and the management challenges arising from the pandemic. |
| Databáze: | OpenAIRE |
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