Internationalisation and Business Model Adaptation: A 'Five-Vs' Perspective
| Autor: | Kristian Brøndum Kristiansen, Svetla T. Marinova, Christian Nielsen |
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| Rok vydání: | 2021 |
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| Zdroj: | Business Models and Firm Internationalisation ISBN: 9781003204268 Business Models and Firm Internationalisation Nielsen, C, Kristiansen, K B & Marinova, S T 2021, Internationalisation and Business Model Adaptation : A “Five-Vs” Perspective . in Business Models and Firm Internationalisation . Routledge, London, Routledge Frontiers in the Development of International Business, Management and Marketing, pp. 22-34 . https://doi.org/10.4324/9781003204268-3 |
| DOI: | 10.4324/9781003204268-3 |
| Popis: | Internationalisation is, in today’s business environment, vastly different from merely exporting products to consumers in adjacent markets. The business model stream of research also touches upon how firms internationalise their operations. A variety of different internationalisation paradigms or schools of thought are present within the research field, explaining firm’s internationalisation behaviour. The reduction of trade barriers and the developments in information and communication technology have provided the opportunity for firms to expand their business into foreign markets even on the first day of their establishment. Standardisation refers to the adoption of a common approach to doing business regardless of the market, hence treating the world as a single market to do business in. The Value Segment dimension relates to the customer segments a given company serves, including the types of relationships and their characteristics in terms of trust, loyalty, lock-in, co-creation, personal assistance, or self-service. |
| Databáze: | OpenAIRE |
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