Reading or Listening to a Gain- or Loss-Framed Health Message
| Autor: | Patricia Ots, Sarah Elbert |
|---|---|
| Přispěvatelé: | Social Psychology |
| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| Předmět: |
Adult
Male INVOLVEMENT Persuasion Health (social science) Adolescent INTENTIONS media_common.quotation_subject Health Behavior 050109 social psychology Health Promotion Intention Library and Information Sciences Random Allocation 03 medical and health sciences 0302 clinical medicine MODALITY Surveys and Questionnaires Vegetables Humans 0501 psychology and cognitive sciences Message framing Active listening 030212 general & internal medicine ATTITUDES Aged media_common Internet Motivation Communication 05 social sciences Public Health Environmental and Occupational Health CONSUMPTION Feeding Behavior ADULTS Middle Aged PERSUASION Framing (social sciences) Health Communication Fruit Female TRIAL SMOKING Psychology Social psychology BEHAVIOR |
| Zdroj: | Journal of Health Communication, 23(6), 573-580. TAYLOR & FRANCIS INC |
| ISSN: | 1081-0730 |
| DOI: | 10.1080/10810730.2018.1493059 |
| Popis: | Gain-framed health messages are found to be more effective when targeting prevention behaviors. However, framing research has only minimally investigated the role of communication mode, another important factor in health communication. This study explored the role of communication mode in interaction with message framing, and the influence of two individual differences related to involvement as conditions under which gain framing can lead to health behavior change. Participants (N = 258) were exposed to either an auditory or written health message concerning fruit and vegetable intake, with either gain- or loss-framed arguments. In addition, the online experiment consisted of baseline and posttest measures, among which intention to consume sufficient fruit and vegetables. Moderating effects of perceived baseline fruit and vegetable consumption and baseline intention were assessed. A significant interaction between message framing and communication mode was observed: In case of a gain-framed message, an auditory message resulted in a higher intention than a written message. This pattern was most explicitly found among those with a lower perceived fruit and vegetable intake at baseline. Although further research is warranted in health persuasion research, the findings can possibly be used to target health interventions better at specific groups of people who behave less healthy. |
| Databáze: | OpenAIRE |
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