Making Change from Behind a Mask: How Organizations Challenge Guarded Institutions by Sparking Grassroots Activism

Autor:	Paul Tracey, Laura Claus
Přispěvatelé:	Tracey, Paul [0000-0002-5877-9817], Apollo - University of Cambridge Repository
Rok vydání:	2020
Předmět:	Human rights Strategy and Management Corporate governance media_common.quotation_subject 05 social sciences 050109 social psychology Public administration General Business Management and Accounting 35 Commerce Management Tourism and Services Power (social and political) Grassroots Business economics Management of Technology and Innovation Political science 0502 economics and business 3507 Strategy Management and Organisational Behaviour 0501 psychology and cognitive sciences Business and International Management Institutional theory 050203 business & management media_common Qualitative research
Zdroj:	Academy of Management Journal. 63:965-996
ISSN:	1948-0989 0001-4273
DOI:	10.5465/amj.2017.0507
Popis:	We examine how organizations can challenge institutions that are coercively protected by powerful elites – guarded institutions – when they are unable or unwilling to advocate publicly against them. To do so, we draw on an in-depth qualitative study of efforts to combat child marriage in Indonesia. We explore how an international children’s rights organization worked alongside local NGOs and activists to disrupt the institution of child marriage through two discrete strategies: the crafting of an alter ego that takes the appearance of a social movement that has emanated from the grassroots but is actually highly organized; and the use of this alter ego to support the incubation of public dissent by means of a high-stakes event. We contribute to the literature by developing a theorized account of how organizations can challenge guarded institutions when they cannot speak out – an important organizational problem that has received limited attention. We also challenge the theoretical distinction that has been drawn between the organizational mobilization of activists, often referred to as astroturfing, and seemingly organic mobilization that is said to emerge at the grassroots.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dbf776edba19ba0c2ae35cfd81ec0fb4 https://doi.org/10.5465/amj.2017.0507 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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