Educational Television as an Extension Delivery System for Teaching Futures Market Concepts
| Autor: | John C. Gamble, Steve Callahan, Larry D. Jones, D. Milton Shuffett, Charles L. Moore |
|---|---|
| Rok vydání: | 1977 |
| Předmět: |
Economics and Econometrics
Cover (telecommunications) business.industry media_common.quotation_subject Agricultural and Biological Sciences (miscellaneous) Agricultural marketing State (polity) Agriculture Professional video camera Economics Forward price Forward market Marketing business Futures contract media_common |
| Zdroj: | American Journal of Agricultural Economics. 59:577-579 |
| ISSN: | 1467-8276 0002-9092 |
| DOI: | 10.2307/1239665 |
| Popis: | willing to supply time for educational programming on a regular basis. Even if air time is available, it often cannot be obtained at an optimal viewing time. Communicating information via television requires special skills different than those used by extension personnel in a traditional public meeting educational setting. Most extension economists are not as effective in front of a television camera as are professional television commentators. The purpose of this paper is to explain how educational television is used to teach commodity futures market concepts. The futures market program was designed to educate farmers and other interested persons in the basics of forward pricing and to help them apply that information to their own business situations. Television offers the most direct and cost-effective link with those farmers most in need of information. It is one medium that brings that information to those interested on a regular basis. Our approach in the use of television as a means to educate farmers is unique in that the educational effort consists of not merely a single show but of thirteen regular, weekly programs on agricultural marketing. The program was aired during primetime evening television beginning in February 1976. Educational television stations rather than commercial stations were used because of the availability of air time. The educational television system in Kentucky is one of the largest and most complete in the nation, consisting of fourteen ultrahigh-frequency stations across the state. This is a particular advantage, compared with local, private television stations that can cover only part of the state. The idea of a marketing program did not evolve solely out of the Department of Agricultural Economics. Rather, members of the agricultural leadership in the state expressed to Kentucky Educational Television (KET) their desire that KET bid on a weekly farm business series. A committee composed primarily of agricultural economists was asked to prepare a program proposal that Educational Television could consider for implementation. |
| Databáze: | OpenAIRE |
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