Modelling Students’ Experience Towards the Development of Alumni Involvement and Alumni Loyalty

Autor: Nor Irwani Abdul Rahman, Razli Ahmad, M. Harith Amlus, Norshahrizan Noordin, Mohd Fo’ad Sakdan, Ummi Naiemah Saraih, Sayang Nurshahrizleen Ramlan
Rok vydání: 2018
Předmět:
Zdroj: MATEC Web of Conferences, Vol 150, p 05050 (2018)
ISSN: 2261-236X
Popis: The purpose of this study is to investigate the influence of students’ experience towards the development of alumni involvement and alumni loyalty in Malaysia. This study utilized the survey (questionnaire) method. Data are gathered from 347 respondents in one of the Public Higher Educational Institution (PHEI) in Malaysia. Results presented that students in this institution have low levels of alumni involvement (mean=1.23) and alumni loyalty (mean=1.76). Results also presented that in this institution, students’ experience is significantly related to alumni involvement (β=.42, p
Databáze: OpenAIRE