Airline choice model for an international round-trip flight considering outbound and return flight schedules
| Autor: | Jorge Córdoba, Claudia Munoz, Henry Laniado |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
050210 logistics & transportation
Operations research round-trip return flight 05 social sciences lcsh:Automation 0211 other engineering and technologies lcsh:TA1001-1280 Transportation ComputerApplications_COMPUTERSINOTHERSYSTEMS 02 engineering and technology lcsh:TA1-2040 0502 economics and business Automotive Engineering passenger choice behaviour 021108 energy Business lcsh:Transportation engineering lcsh:T59.5 lcsh:Engineering (General). Civil engineering (General) flight schedule interaction |
| Zdroj: | Archives of Transport, Vol 54, Iss 2, Pp 75-93 (2020) |
| ISSN: | 2300-8830 0866-9546 |
| Popis: | This paper quantified the impact of outbound and return flight schedule preferences on airline choice for international trips. Several studies have used airline choice data to identify preferences and trade-offs of different air carrier service attributes, such as travel time, fare and flight schedule. However, estimation of the effect return flight schedules have on airline choice for an international round-trip flight has not yet been studied in detail. Therefore, this study introduces attributes related to return flight characteristics and round-trip flight schedule interaction into the airline choice models, which have not previously been reported in the literature. We developed a stated preference survey that includes round-trip fares based on flight schedule combinations and the number of days prior to departure fares was purchased. We applied modelling techniques using a set of stated preference data. A mixed logit model was tested for the presence of heterogeneity in passengers' preferences. Our results indicated that models with attributes related to return flight and its interaction with outbound flight attributes have a superior fit compared with models only based on attributes reported in the literature review. The model found shows that airfare, travel time, arrival preference schedule in the outward journey, departure preference in the return journey and the schedule combination of round-trip flight are significantly affecting passenger choice behaviour in international round-trip flights. Sensitivity analysis of airline service characteristics and their marketing implications are conducted. The analysis reports seven policies with the greatest impact on each airline choice probabilities. It shows that by reducing travel time and airfare and by adopting an afternoon and night schedule preference for outbound and return flight, respectively, the highest probability on airline choice would be reached. This research contributes to the current literature by enhancing the understanding of how passengers choose airlines, considering both outbound and inbound journey characteristics. Thus, this study provides an analytical tool designed to provide a better understanding of international round-trip flight demand determinants and support carrier decisions. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|