Neural similarity at temporal lobe and cerebellum predicts out-of-sample preference and recall for video stimuli
| Autor: | Ale Smidts, Vincent C. Schoots, Maarten A. S. Boksem, Hang-Yee Chan, Roeland C. Dietvorst |
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| Přispěvatelé: | Department of Marketing Management, Erasmus School of Economics, Neuroeconomics, business school, emlyon, emlyon business school |
| Rok vydání: | 2019 |
| Předmět: |
Adult
Male Cerebellum 110 000 Neurocognition of Language Sensory system Stimulus (physiology) Emotional processing 050105 experimental psychology Temporal lobe consumer neuroscience 03 medical and health sciences cognitive neuroscience 0302 clinical medicine 140 000 Decision neuroscience medicine Humans 0501 psychology and cognitive sciences Cortical Synchronization [SHS.ECO] Humanities and Social Sciences/Economics and Finance Brain Mapping medicine.diagnostic_test Recall 05 social sciences [SHS.ECO]Humanities and Social Sciences/Economics and Finance Magnetic Resonance Imaging Temporal Lobe medicine.anatomical_structure Neurology Out of sample Mental Recall Visual Perception [SHS.GESTION]Humanities and Social Sciences/Business administration Female Functional magnetic resonance imaging Psychology [SHS.GESTION] Humanities and Social Sciences/Business administration Neuroscience Photic Stimulation 030217 neurology & neurosurgery |
| Zdroj: | NeuroImage, 197, 391-401. Academic Press NeuroImage, 197, 391-401 NeuroImage NeuroImage, Elsevier, 2019, 391-401 p NeuroImage, 197, pp. 391-401 |
| ISSN: | 1053-8119 1095-9572 |
| Popis: | Contains fulltext : 203498.pdf (Publisher’s version ) (Open Access) The extent to which brains respond similarly to a specific stimulus, across a small group of individuals, has been previously found to predict out-of-sample aggregate preference for that stimulus. However, the location in the brain where neural similarity predicts out-of-sample preference remains unclear. In this article, we attempt to identify the neural substrates in three functional magnetic resonance imaging (fMRI) studies. Two fMRI studies (N = 40 and 20), using previously broadcasted TV commercials, show that spatiotemporal neural similarity at temporal lobe and cerebellum predict out-of-sample preference and recall. A follow-up fMRI study (N = 28) with previously unseen movie-trailers replicated the predictive effect of neural similarity. Moreover, neural similarity provided unique information on out-of-sample preference above and beyond in-sample preference. Overall, the findings suggest that neural similarity at temporal lobe and cerebellum – traditionally associated with sensory integration and emotional processing – may reflect the level of engagement with video stimuli. |
| Databáze: | OpenAIRE |
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