Implicit responses in the judgment of attractiveness in faces with differing levels of makeup
| Autor: | Paulo S. Boggio, Tanja S. H. Wingenbach, Bianca Nunes de Andrade, David Causeur, William Edgar Comfort |
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| Přispěvatelé: | Mackenzie Presbyterian University [São Paulo] (UPM), University hospital of Zurich [Zurich], Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro), Institut de Recherche Mathématique de Rennes (IRMAR), Institut National des Sciences Appliquées - Rennes (INSA Rennes), Institut National des Sciences Appliquées (INSA)-Université de Rennes (UNIV-RENNES)-Institut National des Sciences Appliquées (INSA)-Université de Rennes (UNIV-RENNES)-Centre National de la Recherche Scientifique (CNRS)-École normale supérieure - Rennes (ENS Rennes)-Université de Rennes 2 (UR2), Université de Rennes (UNIV-RENNES)-Université de Rennes 1 (UR1), Université de Rennes (UNIV-RENNES)-AGROCAMPUS OUEST, AGROCAMPUS OUEST, Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro)-Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro)-Université de Rennes 1 (UR1), Université de Rennes (UNIV-RENNES)-Université de Rennes (UNIV-RENNES)-Université de Rennes 2 (UR2), Université de Rennes (UNIV-RENNES)-École normale supérieure - Rennes (ENS Rennes)-Centre National de la Recherche Scientifique (CNRS)-Institut National des Sciences Appliquées - Rennes (INSA Rennes), Institut National des Sciences Appliquées (INSA)-Université de Rennes (UNIV-RENNES)-Institut National des Sciences Appliquées (INSA), Université de Rennes (UR)-Institut National des Sciences Appliquées - Rennes (INSA Rennes), Institut National des Sciences Appliquées (INSA)-Institut National des Sciences Appliquées (INSA)-École normale supérieure - Rennes (ENS Rennes)-Université de Rennes 2 (UR2)-Centre National de la Recherche Scientifique (CNRS)-INSTITUT AGRO Agrocampus Ouest, Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro)-Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro), São Paulo Research Foundation, 2014/50282-5, 2017/10501-8, Natura Cosméticos S.A., 158087/2018-6, Conselho Nacional de Desenvolvimento Científico e Tecnológico, Fundacao de Amparo a Pesquisa do Estado de Sao Paulo |
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
Attractiveness
Visual perception [SHS.STAT]Humanities and Social Sciences/Methods and statistics Visual Arts and Performing Arts Physical attractiveness BF [SHS.PSY]Humanities and Social Sciences/Psychology Cosmetic Techniques [MATH.MATH-ST]Mathematics [math]/Statistics [math.ST] Developmental and Educational Psychology Psychology Applied Psychology ComputingMilieux_MISCELLANEOUS Cognitive psychology |
| Zdroj: | Psychology of Aesthetics, Creativity, and the Arts Psychology of Aesthetics, Creativity, and the Arts, American Psychological Association, 2021, ⟨10.1037/aca0000408⟩ Psychology of Aesthetics, Creativity, and the Arts, 2021, ⟨10.1037/aca0000408⟩ |
| ISSN: | 1931-3896 |
| DOI: | 10.1037/aca0000408⟩ |
| Popis: | Makeup is a form of body art which has been used for over 7000 years and is present in the great majority of human cultures, often used to enhance facial attractiveness and to accentuate features that represent femininity. This study examined how cumulative levels of facial makeup influenced approach and avoidance tendencies and on facial muscle responses associated with emotional response obtained through facial electromyography (EMG) in a passive viewing task. Experiment 1 employed the joystick variant of the approach-avoidance task, where 30 subjects categorised female faces by visual orientation (portrait/landscape) in 7 cumulatively-added makeup levels. In Experiment 2, facial EMG was recorded from 40 subjects in the passive viewing of the same images. The present study shows that makeup application modulates implicit responses and reveals two distinct implicit preferences, behavioural and affective, with a male behavioural preference for heavy eye cosmetics, a female behavioural preference for light makeup, and an overall affective preference in both men and women for makeup accentuating visual contrast in the eye and mouth regions. These results are consistent with the conception that perceptual cues underlying cosmetic enhancement are key determinants in aesthetic facial preferences. |
| Databáze: | OpenAIRE |
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