Evidence-based communication on climate change and health: Testing videos, text, and maps on climate change and Lyme disease in Manitoba, Canada

Autor: Ian Mauro, Rhéa Rocque, Laura Cameron, Kailey Penner
Jazyk: angličtina
Rok vydání: 2021
Předmět:
Bacterial Diseases
Atmospheric Science
010504 meteorology & atmospheric sciences
Epidemiology
Psychological intervention
Video Recording
Geographic Mapping
Social Sciences
010501 environmental sciences
Disease Vectors
01 natural sciences
Medical Conditions
Ticks
Sociology
Medicine and Health Sciences
Climatology
Lyme Disease
Multidisciplinary
Evidence-Based Medicine
Eukaryota
Social Communication
Manitoba
Public relations
Focus Groups
Infectious Diseases
Medicine
Public Health
Storytelling
Research Article
medicine.medical_specialty
Evidence-based practice
Arthropoda
Climate Change
Science
Climate change
Health Promotion
Arachnida
medicine
Humans
Animals
Adaptation (computer science)
0105 earth and related environmental sciences
Text Messaging
Ixodes
business.industry
Public health
Global warming
Organisms
Biology and Life Sciences
Communication in Health Care
Focus group
Borrelia Infection
Invertebrates
Communications
Health Care
Species Interactions
Medical Risk Factors
Earth Sciences
Anthropogenic Climate Change
business
Zoology
Zdroj: PLoS ONE, Vol 16, Iss 6 (2021)
PLoS ONE
PLoS ONE, Vol 16, Iss 6, p e0252952 (2021)
ISSN: 1932-6203
Popis: Given the climate crisis and its cumulative impacts on public health, effective communication strategies that engage the public in adaptation and mitigation are critical. Many have argued that a health frame increases engagement, as do visual methodologies including online and interactive platforms, yet to date there has been limited research on audience responses to health messaging using visual interventions. This study explores public attitudes regarding communication tools focused on climate change and climate-affected Lyme disease through six focus groups (n = 61) in rural and urban southern Manitoba, Canada. The results add to the growing evidence of the efficacy of visual and storytelling methods in climate communications and argues for a continuum of mediums: moving from video, text, to maps. Findings underscore the importance of tailoring both communication messages and mediums to increase uptake of adaptive health and environmental behaviours, for some audiences bridging health and climate change while for others strategically decoupling them.
Databáze: OpenAIRE
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