Platform price parity clauses and market segmentation
| Autor: | Andrea Mantovani, Joan Calzada, Ester Manna |
|---|---|
| Přispěvatelé: | Calzada, J, Manna, E, Mantovani, A |
| Rok vydání: | 2021 |
| Předmět: |
Economics and Econometrics
Economic conditions Prices policy Management of Technology and Innovation Strategy and Management Price parity clauses online platforms online travel agencies market segmentation Condicions econòmiques Travel agencies Política de preus Clàusules (Dret) Clauses (Law) General Business Management and Accounting Agències de viatges |
| Zdroj: | Dipòsit Digital de la UB Universidad de Barcelona |
| ISSN: | 1530-9134 1058-6407 |
| DOI: | 10.1111/jems.12467 |
| Popis: | Price parity clauses (PPCs) are widely adopted by online platforms to force client sellers not to lower their prices elsewhere. We investigate under what conditions online travel agencies (OTAs) decide to apply PPCs, and how this affects hotels' listing decisions on OTAs. We find OTAs adopt PPCs when there is a sufficiently large competitive pressure in the market, either between OTAs, or between hotels (or both). PPCs allow OTAs to charge higher commission fees to hotels, which can respond by delisting from certain OTAs, thereby segmenting the market. We also find that consumers and hotels generally lose out with PPCs. |
| Databáze: | OpenAIRE |
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