Examining Networked NGO Services: Reconceptualising Value Co-Creation
| Autor: | Claire Hannibal, Rodney McAdam, Sandra Moffett, Bernadette Best |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| Předmět: |
Service (systems architecture)
Knowledge management business.industry Service delivery framework Strategy and Management media_common.quotation_subject 05 social sciences General Decision Sciences Context (language use) Competitive advantage Empirical research Management of Technology and Innovation 0502 economics and business Co-creation 050211 marketing Public service Business business Function (engineering) 050203 business & management media_common |
| ISSN: | 0144-3577 |
| Popis: | Purpose The purpose of this paper is to explain how value is co-created in a many-to-many (MTM) context. The authors use a case study of a non-governmental service delivery consortium engaging multiple actors to examine how value is co-created beyond the buyer-supplier dyad. Design/methodology/approach An explanatory case study of a consortium of seven UK non-governmental organisations (NGOs) delivering public service contracts is presented. Multiple data collection methods are combined; semi-structured interviews (n=30) and focus groups with internal stakeholders (n=5), participant observations (n=4) and document analysis. Findings The authors use three illustrative empirical examples to show how different sources, types, enablers and mechanisms of VCC are evident during service provision activities. The findings show how different service provision activities utilise different dimensions, leading the authors to suggest that dimensions of VCC may be context dependent. Research limitations/implications As consortia differ in their context and function, the findings may not be generalisable. Nevertheless, they provide specific examples of sources, types, enablers and mechanisms of value co-creation (VCC) that may be applicable to private, public and NGOs. Practical implications Understanding how value is co-created with multiple stakeholders can offer competitive advantages likely to lead to improved sustainability, impact and performance. Originality/value The empirical study offers a reconceptualisation of VCC in a MTM context. The paper combines disparate perspectives of VCC to offer a more holistic perspective. |
| Databáze: | OpenAIRE |
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