| Autor: |
Dhar, BK, Hoque, Md Muzammel, Chowdhury, Rupam |
| Rok vydání: |
2021 |
| DOI: |
10.6084/m9.figshare.16761898 |
| Popis: |
Business and environment both are interrelated issues in current business world. In this business world environmental issue, role of marketing plays an important role. Near about every governments of the world are concerned about environmental or green products and marketing issues. But there has been little attempt to examine academically regarding this issue. The paper explores the prospects and problems of green marketing in Bangladesh. The paper also describes the reason why companies are adopting it and concludes that green marketing is something that will continuously grow in both practice and demand. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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