BRAND AUTHENTICITY AND CORPORATE MUSEUMS: AN EXPLORATIVE RESEARCH OF GUCCI MUSEUM

Autor:	Bruno Giuseppe Busacca, Silvia Di Vito, Giuseppe Bertoli, Marica Carmela Ostillio
Rok vydání:	2015
Předmět:	Brand management Corporate branding business.industry Brand extension BRAND MUSEUM BRAND BRAND AUTHENCITY Advertising Marketing business BRAND BRAND AUTHENCITY BRAND MUSEUM
Zdroj:	Global Fashion Management Conference. 4:562-566
ISSN:	2288-825X
DOI:	10.15444/gfmc2015.04.06.02
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d7ed70898c74c27334dacd6913b9ac30 https://doi.org/10.15444/gfmc2015.04.06.02 Zobrazit plný text záznamu