Reconfiguring trade mark law
| Autor: | Matthew J. Elsmore |
|---|---|
| Rok vydání: | 2013 |
| Předmět: | |
| Zdroj: | Elsmore, M J 2013, ' Reconfiguring trade mark law ', Journal of Intellectual Property Law & Practice, vol. 8, no. 7, pp. 546-560 . https://doi.org/10.1093/jiplp/jpt021 |
| ISSN: | 1747-1540 1747-1532 |
| DOI: | 10.1093/jiplp/jpt021 |
| Popis: | First, this article argues that trade mark law should be approached in a supplementary way, called reconfiguration.Second, the article investigates such a reconfiguration of trade mark law by exploring the interplay of trade marks and service transactions in the Single Market, in the cross-border setting, with a particular focus on small business and consumers.The article's overall message is to call for a rethink of received wisdom suggesting that trade marks are effective trade-enabling devices. The case is made for reassessing how we think about European trade mark law. |
| Databáze: | OpenAIRE |
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