CONCEPT MODEL OF CREATION AND EVALUATION OF THE DEGREE OF FOCUS-ON-CLIENTS OF THE ENTERPRISE
| Autor: | E. E. Ladygina |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Enterprise systems engineering
Focus (computing) Knowledge management business.industry strategic map of marketing Enterprise integration Integrated enterprise modeling innovative management technologies lcsh:HD9715-9717.5 focus on clients factors of external and internal environment quality of aftersales service Enterprise modelling degree of focus on clients lcsh:Construction industry Enterprise life cycle lcsh:Architecture Business reserved potential Enterprise information system parameters of focus on clients lcsh:NA1-9428 Enterprise software |
| Zdroj: | Vestnik MGSU, Iss 3, Pp 284-292 (2017) |
| ISSN: | 2304-6600 1997-0935 |
| DOI: | 10.22227/1997-0935.2017.3.284-292 |
| Popis: | This article considers the problem of ensuring competitive capacity of an enterprise, and identifies the reserves for increasing it. The focus-on-clients of an enterprise was identified to be the main direction for increasing the competitive capacity. This article features the parameters for assessment of the degree of focus-on-clients of an enterprise, as well as formulae for the said assessment. It also presents methods to evaluate the priority of the criteria. The article contains the model created for evaluating the development of focus-on-clients of the enterprise. This model allows to assess the parameters that influence the degree of focus-on-clients, priority of such parameters, and identify the reserves for improving them. In particular, method for calculating quantitative parameters by converting qualitative parameters into quantitative was introduced. In addition, plan of activities aimed at improving the degree of focus-on-clients and, therefore, competitive capacity of the enterprise, is presented. The article features formulae, functional relations, and calculation of all parameters as well. The model for assessment and development of focus-on-customers presented in the work defines the degree of conformance between the selected strategy and accounting for consumers' preferences when the plan of activities aimed at ensuring competitive capacity of the enterprise is implemented. |
| Databáze: | OpenAIRE |
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