Впровадження функціональних стратегій на підприємствах виноробної галузі
| Jazyk: | angličtina |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
Hierarchy
Functional Strategy business.industry lcsh:TX341-641 виноробна галузь Marketing strategy Winery typeof виноробство функціональна стратегія Production (economics) Strategic management Business Set (psychology) система стратегій lcsh:Nutrition. Foods and food supply Industrial organization стратегічне управління |
| Zdroj: | Ekonomìka Harčovoï Promislovostì, Vol 11, Iss 4 (2019) |
| ISSN: | 2411-4111 |
| Popis: | The article discusses the current state of the wine industry, namely, a comparison of the regions ofUkraine for the production of wine materials. The positive and negative trends in the functioning of the indu stry have been identified, the main problems of its development have been highlighted.The importance of strategic management as a modern model and management model and an effective way of enterprise response to changes in the external environment and its internal capabilities has beendetermined. The classification of strategies has been presented both by hierarchy and by competitive attributes,and the main components of these strategies and their contents have been identified. The place of each typeof strategy in the system of enterprise strategies has been determined, which is especially important for making the right managerial decisions. The role and place of the functional strategies of the enterprise, such as:marketing, production, financial, organizational changes, social, R&D and environmental, have been determined.The system of types of strategies has been given, the constituent components of these strategieshave been determined. The directions of the strategic development of the enterprises of the wine industryhave been identified, a system of functional strategies for the winery has been developed, and proposals forthe development of a strategic alternative have been presented on the example of LLC PTK Shabo.Measures have been proposed as part of a strategic functional set for each functional strategy atPTK Shabo LLC. As a result of the study, the leading role of the marketing strategy has been determined,which proposes measures to expand the assortment, enter new markets, improve pricing policies and stim ulate sales, open new branches, etc. |
| Databáze: | OpenAIRE |
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