Wpływ wybranych czynników społeczno-demografi cznych i ekonomicznych na preferencje i zachowania studentów na rynku produktów mleczarskich

Autor: Jąder, Karolina
Jazyk: polština
Rok vydání: 2015
Předmět:
Productivity Analysis
Consumer/Household Economics
place of origin
financial situation
Production Economics
Demand and Price Analysis
Public Economics
Crop Production/Industries
FOS: Economics and business
Health Economics and Policy
Community/Rural/Urban Development
Farm Management
sex
Agribusiness
Environmental Economics and Policy
Institutional and Behavioral Economics
Land Economics/Use
Research Methods/ Statistical Methods
preferences
Marketing
milk
Research and Development/Tech Change/Emerging Technologies
Agricultural Finance
students
International Relations/Trade
dairy products
Resource /Energy Economics and Policy
Risk and Uncertainty
Livestock Production/Industries
Industrial Organization
Teaching/Communication/Extension/Profession
fi nancial situation
Political Economy
Financial Economics
Food Security and Poverty
Agricultural and Food Policy
International Development
Labor and Human Capital
Food Consumption/Nutrition/Food Safety
DOI: 10.22004/ag.econ.252499
Popis: The aim of the study was to determine the infl uence of characteristics such as sex, place of origin and fi nancial situation on the preferences and behaviour of students on the dairy products market. The analysis was based on primary data from a survey, conducted among 200 students of the University of Life Sciences in Poznan. It was found that all the characteristics differentiate the behaviour of the students, but the greatest eff ect was observed in the case of sex. Women consume dairy products more often, and when it comes to consumption of milk they choose low-fat products. For women the most important are special off ers and nutrient contents, while male students choose dairy products often guided by their price. The place of origin mainly aff ected the frequency of milk consumption: the respondents, who come from villages and smaller towns declared the most frequent consumption. The fi nancial situation mainly infl uenced the consumption of dairy products: richer students consume more dairy products. When purchasing they pay attention mainly to the taste and brand of the products.
Databáze: OpenAIRE