How a Tourism City Responds to COVID-19: A CEE Perspective (Kraków Case Study)

Autor: Joanna Kowalczyk-Anioł, Marek Grochowicz, Robert Pawlusiński
Rok vydání: 2021
Předmět:
Zdroj: Sustainability, Vol 13, Iss 7914, p 7914 (2021)
Sustainability; Volume 13; Issue 14; Pages: 7914
ISSN: 2071-1050
DOI: 10.3390/su13147914
Popis: Academic papers on the COVID-19 pandemic and tourism adopt the perspective of strengthening tourism resilience or recognize the ongoing crisis as an opportunity for reflection and the need to redefine tourism development strategies. This article examines these issues using the example of Kraków, a tourism city that, on the eve of the pandemic outbreak, was experiencing symptoms of overtourism. Using a case study approach, the authors illustrate the strategies applied at the city level, as well as the range of measures and actions used to support the tourism industry during the full pandemic year. The Kraków case shows that the pandemic time can be used to reorganize relations between local tourism stakeholders and to create a new formula for a tourism city in the so-called ‘new normal’. In addition, the exploratory case study allows for the formulation of research problems for further work on tourism cities responses to COVID-19. This can focus on a revision of the tourist offer and profile; the role of culture and the accompanying technology-facilitated innovations; the continuation of ‘being-a-tourist-in-your-own-city’, as promoted in the pandemic; tourists’ reactions to introduced changes; and shaping (new) relations between tourism stakeholders in the (post)pandemic city.
Databáze: OpenAIRE