Relationships among novelty seeking, satisfaction, return intention, and willingness to recommend of foreign tourists in Vietnam

Autor:	Huynh Lam Nguyen, Quoc Nghi Nguyen, Thi Dieu Hien Le
Rok vydání:	2020
Předmět:	willingness to recommend lcsh:HF5735-5746 novelty seeking satisfaction Novelty Novelty seeking return intention Boredom lcsh:Business records management vietnam General Business Management and Accounting medicine Willingness to recommend medicine.symptom Psychology foreign tourist Social psychology
Zdroj:	Management Science Letters, Vol 10, Iss 10, Pp 2249-2258 (2020)
ISSN:	1923-9343 1923-9335
DOI:	10.5267/j.msl.2020.3.011
Popis:	The study was conducted with the overall purpose of examining the relationship between novelty seeking, satisfaction, return intention, and willingness to recommend of international visitors in Vietnam. Structural Equation Modeling (SEM) was used in this study. Research data were collected by direct interviews with 252 international visitors from different countries visiting at least two tourist attractions in Vietnam. The research's results indicated that novelty-seeking was made up of four factors (relaxation seeking, experience seeking, arousal seek-ing, and boredom alleviation). The research proved that novelty seeking positively affected satisfaction. Besides, satisfaction also contributed to high effects on two other factors, namely, return intention and willingness to recommend. Comprehensively, some recommendations were provided to improve destinations' attractiveness as well as to ameliorate Vietnamese tourism service quality.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d6fa1e1e3a278f12ed99cf192edcf93c https://doi.org/10.5267/j.msl.2020.3.011 Zobrazit plný text záznamu