Issue yield, campaign communication, and electoral performance: a six-country comparative analysis
| Autor: | Lorenzo De Sio, Till Weber |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
021110 strategic
defence & security studies Yield (finance) 05 social sciences 0211 other engineering and technologies 02 engineering and technology Party competition Party competition issue politics party communication riding-the-wave 0506 political science issue politics party communication Political Science and International Relations 050602 political science & public administration Economics Econometrics riding-the-wave |
| Popis: | This article develops and tests a model that explains election outcomes on the basis of party strategy. It employs a new comparative dataset linking representative mass surveys from six European countries with Twitter analysis of campaign activity. The expectation is that parties whose issue agendas exploit electoral opportunities while avoiding risks will be rewarded at the polls. These risks and opportunities are modelled using issue yield, a general framework summarising public support, electoral alignments, and party credibility. Empirically, the article traces a three-step process: (1) the configuration of electoral risks and opportunities (which is captured through public opinion surveys) guides party communication (measured with Twitter data), and to the degree that (2) parties design their campaigns strategically (identified through issue yield), this in turn (3) improves their electoral performance (measured using official statistics). The analysis explains some of the most salient election outcomes of recent years. |
| Databáze: | OpenAIRE |
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