Sustainability of the sharing economy in question: When second-hand peer-to-peer platforms stimulate indulgent consumption
| Autor: | Renaud Lunardo, Béatrice Parguel, Florence Benoît-Moreau |
|---|---|
| Přispěvatelé: | Dauphine Recherches en Management (DRM), Université Paris Dauphine-PSL, Université Paris sciences et lettres (PSL)-Université Paris sciences et lettres (PSL)-Centre National de la Recherche Scientifique (CNRS), Kedge Business School [Talence] |
| Rok vydání: | 2017 |
| Předmět: |
media_common.quotation_subject
Public policy Cognitive dissonance Indulgent consumption Second-hand shopping Peer-to-peer Temptation computer.software_genre JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M3 - Marketing and Advertising/M.M3.M31 - Marketing Sharing economy Management of Technology and Innovation 0502 economics and business Economics Sustainable consumption Business and International Management Marketing Applied Psychology media_common Self-licensing 05 social sciences Advertising Sustainability [SHS.GESTION]Humanities and Social Sciences/Business administration 050211 marketing P2P platforms computer 050203 business & management |
| Zdroj: | Technological Forecasting and Social Change Technological Forecasting and Social Change, Elsevier, 2017, 125, ⟨10.1016/j.techfore.2017.03.029⟩ |
| ISSN: | 0040-1625 |
| DOI: | 10.1016/j.techfore.2017.03.029 |
| Popis: | International audience; The sharing economy has recently gained momentum among managers, public policy makers and academics as a great opportunity to boost sustainable consumption through sharing or selling durables or semi-durables. The present paper contributes to this debate by investigating the propensity of consumers to give in to temptation on second-hand peer-to-peer (P2P) platforms, which provide a favorable context for self-licensing behaviors. A survey was conducted in 2015 amongst 541 active buyers on the French P2P platform leboncoin (equivalent of US craigslist) addressing questions relative to their buying activities in the previous year. The results show that materialistic and environmentally conscious consumers are more likely (than consumers who are not materialistic and environmentally conscious) to be tempted in the context of second-hand P2P platforms as these offer justifications that help reduce consumption-related cognitive dissonance. This finding corroborates the counterproductive role of collaborative consumption for sustainability in certain conditions. Theoretically, the research contributes to further developing the emerging self-licensing theory in the context of second-hand P2P platforms and understanding impulse buying on this new web interface. |
| Databáze: | OpenAIRE |
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