AR and VR technologies as tools for the formation of tourist attractiveness in the discourse of the development of the territorial brand 'Made on the Don'

Autor:	Oxana Popova, Andrey Shpigun, Nikita Kudinov, Irina Trubchik, Olga Gnedina
Jazyk:	angličtina
Rok vydání:	2020
Předmět:	Attractiveness lcsh:GE1-350 05 social sciences 050801 communication & media studies Marshall mcluhan Media effect 0508 media and communications Development (topology) Aesthetics 0502 economics and business Augmented reality Sociology 050203 business & management Tourism lcsh:Environmental sciences
Zdroj:	E3S Web of Conferences, Vol 175, p 10004 (2020)
ISSN:	2267-1242
Popis:	The current work covers the technological and marketing advantages brought by the application of augmented reality to the tourism cluster for the development of the territorial brand “Made on the Don”. Theoretical part is built on the original theoretical framework formalizing media effect of the AR technology. The article explores key concepts from the works of David Alteide and Robert Snow (1979; 1988), Marshall McLuhan (1964; 1967), Bolter and Grusin (1999), and Lefebvre (1984).
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d5c098b2aaea51ce474b142ce9cff5f9 https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/35/e3sconf_interagromash2020_10004.pdf Zobrazit plný text záznamu