CONSUMERS' WILLINGNESS TO PURCHASE LOCALLY PRODUCED AGRICULTURAL PRODUCTS: AN ANALYSIS OF AN INDIANA SURVEY
| Autor: | William A. Schiek, Mark D. Jekanowski, Daniel R. Williams |
|---|---|
| Rok vydání: | 2000 |
| Předmět: |
Economics and Econometrics
Consumer/Household Economics business.industry media_common.quotation_subject 05 social sciences Ordered probit 04 agricultural and veterinary sciences Promotion (rank) Agriculture 0502 economics and business 040103 agronomy & agriculture 0401 agriculture forestry and fisheries Quality (business) 050202 agricultural economics & policy Business Marketing Agronomy and Crop Science Consumer behaviour media_common |
| Popis: | Using a survey of over 320 consumers from across the state of Indiana, we estimate an ordered probit model to determine the demographic and attitudinal factors which are most important in predicting the likelihood of consumers to purchase products that are produced within the state. Our results indicate that the willingness to purchase locally produced agricultural products increases with time of residency in the state, and we find a greater tendency for female consumers to purchase such products. We also find that quality perceptions play a critical role in these food purchase decisions. We underscore the importance of maintaining minimum quality standards to maximize the effectiveness of state level agricultural promotion programs. |
| Databáze: | OpenAIRE |
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