Effects of self-transcendence on neural responses to persuasive messages and health behavior change
Autor: | Matthew D. Lieberman, Lawrence C. An, Emily B. Falk, Nicole Cooper, Yoona Kang, Thad A. Polk, Sonya Dal Cin, Prateekshit Pandey, Ken Resnicow, Victor J. Strecher, Christin Scholz, Matthew Brook O'Donnell, Sara Konrath, Shelley E. Taylor |
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Přispěvatelé: | Persuasive Communication (ASCoR, FMG) |
Rok vydání: | 2018 |
Předmět: |
Adult
Male animal structures media_common.quotation_subject Health Behavior Receptivity Ventromedial prefrontal cortex Prefrontal Cortex Social Sciences Mindset Compassion Context (language use) 050105 experimental psychology 03 medical and health sciences 0302 clinical medicine parasitic diseases medicine Humans 0501 psychology and cognitive sciences media_common Multidisciplinary Self-affirmation 05 social sciences Behavior change medicine.anatomical_structure Female Sedentary Behavior Psychology Priming (psychology) 030217 neurology & neurosurgery Cognitive psychology |
Zdroj: | Proceedings of the National Academy of Sciences of the United States of America, 115(40), 9974-9979. National Academy of Sciences |
ISSN: | 1091-6490 0027-8424 |
Popis: | Self-transcendence refers to a shift in mindset from focusing on self-interests to the well-being of others. We offer an integrative neural model of self-transcendence in the context of persuasive messaging by examining the mechanisms of self-transcendence in promoting receptivity to health messages and behavior change. Specifically, we posited that focusing on values and activities that transcend the self can allow people to see that their self-worth is not tied to a specific behavior in question, and in turn become more receptive to subsequent, otherwise threatening health information. To test whether inducing self-transcendent mindsets before message delivery would help overcome defensiveness and increase receptivity, we used two priming tasks, affirmation and compassion, to elicit a transcendent mindset among 220 sedentary adults. As preregistered, those who completed a self-transcendence task before health message exposure, compared with controls, showed greater increases in objectively logged levels of physical activity throughout the following month. In the brain, self-transcendence tasks up-regulated activity in a region of the ventromedial prefrontal cortex, chosen for its role in positive valuation and reward processing. During subsequent health message exposure, self-transcendence priming was associated with increased activity in subregions of the ventromedial prefrontal cortex, implicated in self-related processing and positive valuation, which predicted later decreases in sedentary behavior. The present findings suggest that having a positive self-transcendent mindset can increase behavior change, in part by increasing neural receptivity to health messaging. |
Databáze: | OpenAIRE |
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