What Makes You Bike? Exploring Persuasive Strategies to Encourage Low-Energy Mobility
| Autor: | Alexandra Millonig, Matthias Wunsch, Agnis Stibe, Ryan C. C. Chin, Chengzhen L. Dai, Stefan Seer, Katja Schechtner |
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| Přispěvatelé: | Massachusetts Institute of Technology (MIT), MIT media Lab, Austrian Institute of Technology [Vienna] (AIT) |
| Jazyk: | angličtina |
| Rok vydání: | 2015 |
| Předmět: |
Persuasion
[SHS.SOCIO]Humanities and Social Sciences/Sociology [SDV.NEU.PC]Life Sciences [q-bio]/Neurons and Cognition [q-bio.NC]/Psychology and behavior media_common.quotation_subject Qualitative interviews Applied psychology Behavior change [SHS.PSY]Humanities and Social Sciences/Psychology Transportation [SDE.ES]Environmental Sciences/Environmental and Society Bicycling Transformation Low energy Sustainability [INFO.INFO-CY]Computer Science [cs]/Computers and Society [cs.CY] Urban Mobility Socially Influencing Systems [INFO.INFO-HC]Computer Science [cs]/Human-Computer Interaction [cs.HC] Cycling Psychology Simulation Behavior Change Social influence media_common |
| Zdroj: | Lecture Notes in Computer Science (LNCS, volume 9072) Lecture Notes in Computer Science (LNCS, volume 9072), pp.53-64, 2015, ⟨10.1007/978-3-319-20306-5_5⟩ Persuasive Technology ISBN: 9783319203058 PERSUASIVE |
| DOI: | 10.1007/978-3-319-20306-5_5⟩ |
| Popis: | International audience; This paper explores three persuasive strategies and their capacity to encourage biking as a low-energy mode of transportation. The strategies were designed based on: (I) triggering messages that harness social influence to facilitate more frequent biking, (II) a virtual bike tutorial to increase biker’s self-efficacy for urban biking, and (III) an arranged bike ride to help less experienced bikers overcome initial barriers towards biking. The potential of these strategies was examined based on self-reported trip data from 44 participants over a period of four weeks, questionnaires, and qualitative interviews. Strategy I showed a significant increase of 13.5 percentage points in share of biking during the intervention, strategy II indicated an increase of perceived self-efficacy for non-routine bikers, and strategy III provided participants with a positive experience of urban biking. The explored strategies contribute to further research on the design and implementation of persuasive technologies in the field of mobility. |
| Databáze: | OpenAIRE |
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