Web Versus Other Survey Modes: An Updated and Extended Meta-Analysis Comparing Response Rates
| Autor: | Michael Bosnjak, Katja Lozar Manfreda, Jessica Daikeler |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
Statistics and Probability
Computer science education Online-Befragung Umfrageforschung Antwortverhalten 01 natural sciences Online befragung 010104 statistics & probability survey research 050602 political science & public administration response behavior 0101 mathematics Social sciences sociology anthropology Erhebungstechniken und Analysetechniken der Sozialwissenschaften Sozialwissenschaften Soziologie Information retrieval Applied Mathematics 05 social sciences Survey research 0506 political science Methods and Techniques of Data Collection and Data Analysis Statistical Methods Computer Methods Meta-analysis Replication and extension Response rate difference Response rates Web survey usage ddc:300 online survey Statistics Probability and Uncertainty Social Sciences (miscellaneous) |
| Zdroj: | Journal of Survey Statistics and Methodology |
| ISSN: | 2325-0992 2325-0984 |
| DOI: | 10.1093/jssam/smz008 |
| Popis: | Do web surveys still yield lower response rates compared with other survey modes? To answer this question, we replicated and extended a meta-analysis done in 2008 which found that, based on 45 experimental comparisons, web surveys had an 11 percentage points lower response rate compared with other survey modes. Fundamental changes in internet accessibility and use since the publication of the original meta-analysis would suggest that people’s propensity to participate in web surveys has changed considerably in the meantime. However, in our replication and extension study, which comprised 114 experimental comparisons between web and other survey modes, we found almost no change: web surveys still yielded lower response rates than other modes (a difference of 12 percentage points in response rates). Furthermore, we found that prenotifications, the sample recruitment strategy, the survey’s solicitation mode, the type of target population, the number of contact attempts, and the country in which the survey was conducted moderated the magnitude of the response rate differences. These findings have substantial implications for web survey methodology and operations. |
| Databáze: | OpenAIRE |
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