Barriers of Mobile Commerce Adoption Intention: Perceptions of Generation X in Malaysia
| Autor: | Lee Kok Wei, Ching Suet Ling, Krishna Moorthy, Kwa Sin Yee, Yeong Weng Fatt, Chan Mun Yee, Elaine Chong Ket Yin |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2017 |
| Předmět: |
business.industry
media_common.quotation_subject 05 social sciences Mobile commerce Malaysia Questionnaire Resistance (psychoanalysis) Generation X Affect (psychology) General Business Management and Accounting Computer Science Applications Negative valence factor Perception 0502 economics and business 050211 marketing Innovation resistance theory Business Marketing Construct (philosophy) Mobile device 050203 business & management Market penetration media_common |
| Zdroj: | Journal of Theoretical and Applied Electronic Commerce Research Volume 12 Issue 2 Pages 10-53 Journal of theoretical and applied electronic commerce research v.12 n.2 2017 SciELO Chile CONICYT Chile instacron:CONICYT Journal of theoretical and applied electronic commerce research, Volume: 12, Issue: 2, Pages: 37-53, Published: MAY 2017 |
| ISSN: | 0718-1876 |
| DOI: | 10.4067/S0718-18762017000200004 |
| Popis: | Many telecommunication companies in Malaysia have been attracted to invest significantly in the development of mobile commerce due to the explosive growth in the usage and market penetration of mobile devices. Eventhough generation X is characterized with high earning power, as they are reluctant on technological advancements, the mobile commerce adoption rate is remaining low in Malaysia. Therefore, this study is intended to explore the resistance factors to understand the reasons for this low adoption among generation X in Malaysia. Innovation Resistance Theory (IRT) and Valence Framework have been employed to examine the barriers, including usage, value, risk, tradition, image, and perceived cost barriers. The results of this study have been derived from data collected from 227 generation X consumers through questionnaire survey. The findings of this study show that, except the cost barrier, all other barriers significantly affect the mobile commerce adoption. These results enable local businesses to develop solutions to eliminate the resistance barriers and act as a means of understanding how to possibly enhance the rate of mobile commerce adoption in Malaysia. This research provides an extended Innovation Resistance Theory model by adding the perceived cost barrier construct, a negative valence factor, for the adoption intention of mobile commerce. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|