An experimental test of the relationship between voice intonation and persuasion in the domain of health
| Autor: | Sarah Elbert, Arie Dijkstra |
|---|---|
| Přispěvatelé: | Social Psychology |
| Jazyk: | angličtina |
| Rok vydání: | 2014 |
| Předmět: |
Adult
Male Persuasion PERCEPTIONS Adolescent persuasion INFORMATION SOURCE CREDIBILITY media_common.quotation_subject speech Health Behavior Persuasive Communication SELF-AFFIRMATION BEHAVIOR-CHANGE Context (language use) Intention Young Adult Perception Vegetables Humans MESSAGES ATTITUDES Applied Psychology media_common Netherlands Self-affirmation FRUIT Source credibility Behavior change Public Health Environmental and Occupational Health Intonation (linguistics) General Medicine General Chemistry Test (assessment) Diet CONTEXT Voice fruit and vegetable consumption Female Psychology Social psychology |
| Zdroj: | Psychology & Health, 29(9), 1014-1031. Taylor & Francis Ltd |
| ISSN: | 1476-8321 0887-0446 |
| DOI: | 10.1080/08870446.2014.903482 |
| Popis: | Objective: In the process of behaviour change, intonation of speech is an important aspect that may influence persuasion when auditory messages are used. In two experiments, we tested to what extent different levels of intonation are related to persuasion and whether for some recipients the threat posed by the message information might become too strong to face.Design: In Study 1, 130 respondents listened to a health message with either a low, moderate or high level of intonation. In Study 2 (N = 143), the same manipulations of intonation were applied but half of the respondents were affirmed before they listened to the persuasive message. Intention to increase fruit and vegetable intake was used as a dependent variable.Results: Both studies showed that high intonation led to a significant drop in intention among respondents who perceived their own health as good. After self-affirmation, persuasion was increased.Conclusion: A high level of intonation seems to induce self-regulatory defences in people who do not see the necessity to change their health behaviour, whereas people with poor perceived health might perceive potential to change. The use of a normal level of intonation in auditory health messages is recommended. |
| Databáze: | OpenAIRE |
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