Fundraising for Stigmatized Groups: A Text Message Donation Experiment
| Autor: | Laura Jakli, Melissa Carlson, Katerina Linos |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
Generosity
Government Human rights Sociology and Political Science business.industry media_common.quotation_subject 05 social sciences Appeal Fundamental rights Public relations Public good 0506 political science Donation Political science 0502 economics and business Political Science and International Relations 050602 political science & public administration 050207 economics business Welfare media_common Qualitative research |
| Zdroj: | American Political Science Review. 115:14-30 |
| ISSN: | 1537-5943 0003-0554 |
| DOI: | 10.1017/s0003055420000787 |
| Popis: | As government welfare programming contracts and NGOs increasingly assume core aid functions, they must address a long-standing challenge—that people in need often belong to stigmatized groups. To study other-regarding behavior, we fielded an experiment through a text-to-give campaign in Greece. Donations did not increase with an appeal to the in-group (Greek child) relative to a control (child), but they were halved with reference to a stigmatized out-group (Roma child). An appeal to fundamental rights, a common advocacy strategy, did not reduce the generosity gap. Donations to all groups were lower near Roma communities and declined disproportionately for the Roma appeal. Qualitative research in 12 communities complements our experiment. We conclude that NGO fundraising strategies that narrowly emphasize either in-groups or out-groups, or fundamental rights language, may not be as effective as broader appeals, and we discuss implications for public goods provision in an era of growing nationalism. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|