Mental accounting mechanisms in energy decision-making and behaviour
Autor: | Valentino Piana, Ulf J.J. Hahnel, Beatrice Conte, Tobias Brosch, Gilles Chatelain |
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Rok vydání: | 2020 |
Předmět: |
Mental accounting
Psychological intervention Energy Engineering and Power Technology Rebound effects Context (language use) 02 engineering and technology Energy conservation 010402 general chemistry 01 natural sciences ddc:150 Consumer behaviour Consumption (economics) Public economics Renewable Energy Sustainability and the Environment Cognition Energy consumption 021001 nanoscience & nanotechnology Consumer behavior 0104 chemical sciences Electronic Optical and Magnetic Materials Fuel Technology Carbon pricing Behavioral economics Normative Spillover effects Business 0210 nano-technology |
Zdroj: | Nature energy, Vol. 5, No 12 (2020) pp. 952-958 |
ISSN: | 2058-7546 |
Popis: | Mental accounting refers to the fact that people create mental budgets to organize their resource use and to create linkages between specific acts of consumption and specific payments. Research on financial decision-making and consumer behaviour shows that these mechanisms can have a large impact on decisions and behaviours, deviating from normative economic principles. Here we introduce a theoretical framework illustrating how mental accounting mechanisms may influence individual decisions and behaviours driving energy consumption and carbon emissions. We demonstrate the practical relevance of mental accounting in the context of designing carbon pricing mechanisms and discuss the ethical dimensions of applying the concept to intervention design. By bridging the mental accounting literature and research in the energy domain, we aim to stimulate the study of the cognitive mechanisms underlying energy-relevant decisions and the development of novel theory-based interventions targeting reductions of energy use and carbon emissions. Mental accounting refers to the mental budgets people use to organize and track resource use. In this Perspective, the authors demonstrate how principles of mental accounting can be applied to energy behaviour and decision-making, and outline future research directions. |
Databáze: | OpenAIRE |
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