Function of retail brands for increasing of proceeds
| Autor: | Martin Přibyl, Oldřich Tvrdoň |
|---|---|
| Rok vydání: | 2015 |
| Předmět: |
goods
media_common.quotation_subject consumer lcsh:S retail brands lcsh:Agriculture Identification (information) Commerce brands lcsh:Biology (General) ComputerApplications_GENERAL retail chains producers Business Marketing General Agricultural and Biological Sciences Function (engineering) lcsh:QH301-705.5 ComputingMilieux_MISCELLANEOUS media_common |
| Zdroj: | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 52, Iss 3, Pp 145-156 (2004) |
| ISSN: | 2464-8310 1211-8516 |
| DOI: | 10.11118/actaun200452030145 |
| Popis: | The paper describes the importance of brands used by producers for identification of their products (differentiation from other products) for consumers. It focuses on retail brands as a factor, which can play an important role in the buyer behaviour in the future. On the example of Beluša Foods, Ltd., the paper shows the importance of evaluation of sales results of the goods sold under retail brands by particular retail chains. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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