Step right up and take a whiff! Does incorporating scents in film projection increase viewer enjoyment?

Autor: Josep Solves, Sebastián Sánchez-Castillo, Begoña Siles
Přispěvatelé: Producción Científica UCH 2022, UCH. Departamento de Comunicación e Información Periodística, UCH. Departamento de Comunicación Audiovisual y Publicidad
Rok vydání: 2022
Předmět:
Zdroj: Studies in European Cinema. :1-14
ISSN: 2040-0594
1741-1548
DOI: 10.1080/17411548.2022.2064155
Popis: Este artículo de investigación se encuentra disponible en la siguiente URL: https://www.tandfonline.com/doi/full/10.1080/17411548.2022.2064155 Este es el post-print del siguiente artículo: Solves, J., Sánchez-Castillo, S. & Siles, B. (2022). Step right up and take a whiff!: Does incorporating scents in film projection increase viewer enjoyment?. Studies in European Cinema, In press, que se ha publicado de forma definitiva en https://doi.org/10.1080/17411548.2022.2064155 This is the peer reviewed version of the following article: Solves, J., Sánchez-Castillo, S. & Siles, B. (2022). Step right up and take a whiff!: Does incorporating scents in film projection increase viewer enjoyment?. Studies in European Cinema, In press, which has been published in final form at https://doi.org/10.1080/17411548.2022.2064155 Cinema has always sought to be an art of synthesis, not only by wedding art and science and integrating the aesthetic beauty of the other art forms, but also through attempting to involve all of the viewer’s senses, not just the dominant ones of sight and hearing, in the artistic experience of motion pictures. Bearing witness to this are the previous century’s myriad initiatives to transform the movies into a multisensory experience. Nonetheless, none of these proposals has managed to take hold and, for now, film is an art form enjoyed strictly in audiovisual terms. That said, given the context of ever-dwindling movie theater audiences, could the incorporation of the olfactory attract spectators once again? In this paper we employ an empathy and identification with characters (EIC) scale to analyze whether the incorporation of smells increases enjoyment in the viewing of an audiovisual production – in this case, the multisensory short film Xmile – by an experimental group (with scents) and a control group (without scents). The results indicate that with the incorporation of scents viewers’ identify much more with the fictional characters and further enjoy the experience. Postprint
Databáze: OpenAIRE
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