The Value of Brand Equity
| Autor: | Camelia Budac, Lia Baltador |
|---|---|
| Rok vydání: | 2013 |
| Předmět: |
Value (ethics)
business.industry Brand awareness best brands General Engineering Energy Engineering and Power Technology Advertising Brand valuation brand equity Brand management Corporate branding Brand extension ComputerApplications_GENERAL brand Brand equity Marketing business brand valuation ComputingMilieux_MISCELLANEOUS Capitalization performance indicators |
| Zdroj: | Procedia Economics and Finance. 6:444-448 |
| ISSN: | 2212-5671 |
| DOI: | 10.1016/s2212-5671(13)00161-5 |
| Popis: | This paper aims to be a brief presentation of brand equity as a provider of strategic advantages for companies that own brands. Successful management of a brand must be focused on values capitalization so that these attributes could represent a natural extension of general perception. The stated goal of any brand manager is to strengthen the brand values so that they may be easily recognizable and identifiable to the public. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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