Digital Maturity and Corporate Performance: The Case of the Baltic States
| Autor: | Yulia Eremina, Julija Bistrova, Natalja Lace |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2019 |
| Předmět: |
lcsh:Management. Industrial management
Sociology and Political Science Skaitmeninė branda Development lcsh:Business digital maturity Competitive advantage digitalization Skaitmenizacija total return Lietuva (Lithuania) Baltic equity ddc:650 0502 economics and business Grąža Stock (geology) Industrial organization corporate performance Sales growth 05 social sciences Baltijos šalių kapitalas Process automation system Skaitmeninimas Įmonės. Bendrovės / Companies. Enterprises lcsh:HD28-70 Enterprises Online business Positive relationship 050211 marketing Maturity assessment Baltijos šalys (Baltic States) Business lcsh:HF5001-6182 General Economics Econometrics and Finance 050203 business & management |
| Zdroj: | Journal of Open Innovation: Technology, Market and Complexity, Vol 5, Iss 3, p 54 (2019) Journal of Open Innovation: Technology, Market, and Complexity Volume 5 Issue 3 Journal of open innovation: technology, market, and complexity 2019, 5, 54, pdf (13 p.). |
| ISSN: | 2199-8531 |
| Popis: | Enterprise digitalization is a way for companies to make their processes more efficient, to enhance their marketing strategies, and improve their competitive moat within the global competitive landscape. To see how fast Baltic companies are adapting to digitalization trend and, therefore, how good they are at keeping or improving their competitive advantage, we have developed a digital maturity assessment methodology, which was applied to the listed enterprises in Estonia, Latvia, and Lithuania. This methodology allowed us to detect certain digital maturity trends, such as the significant growth of the attention paid towards concepts related to &lsquo process automation&rsquo Further, it was clear that many companies are concerned with online business, which can be well-seen from the analyzed annual reports. Additionally, we have compared the level and dynamics of the company&rsquo s digital maturity to its financial and market performance. We have concluded that, although there is a positive relationship between several financial indicators (e.g., sales growth), it is too early to see the positive effect of digital maturity on a company&rsquo s stock performance. |
| Databáze: | OpenAIRE |
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