| Autor: |
Victor De Araujo, Jozef Švajlenka, Juliano Vasconcelos, Herisson Santos, Sheyla Serra, Fernando Almeida Filho, José Paliari, Francisco Rocco Lahr, André Christoforo |
| Rok vydání: |
2022 |
| Předmět: |
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| Zdroj: |
Sustainability; Volume 14; Issue 14; Pages: 8683 |
| ISSN: |
2071-1050 |
| DOI: |
10.3390/su14148683 |
| Popis: |
Timber construction is a contemporary solution where sales are performed through in-store trade. Timber house e-commerce may stimulate global markets, and in times of intense remote routines, it is useful to improve the performance of the wood and construction sectors. Timber housing producers and dealers are the research object under analysis to study the electronic market of this Brazilian sector on Instagram®. With just over four hundred companies, nearly 80% of this sector already utilizes this virtual social network. We validated the outcomes through a significant sampling of all 315 companies with corporate profiles to identify their competences, goals, and failures. The profiles prioritize the elucidation of products and basic features, not yet being ready for the virtual sales of timber houses. The study makes it clear that our results typify a sector marked by a developing electronic market. Inserting a description of product prices and detailed specifications may change this status. From failures and competences, a classification for social profiles was proposed to measure the progress and virtual participation of each individual. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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