Improving local implementation of an MNC's global CSR strategy: the importance of stakeholders
| Autor: | Annemarie van Zeijl-Rozema, Philip M. Van Woerkom |
|---|---|
| Přispěvatelé: | ICIS, RS: FSE ICIS |
| Jazyk: | angličtina |
| Rok vydání: | 2017 |
| Předmět: |
Knowledge management
improving local implementation Strategy and Management value creation salience legitimacy business environment 010501 environmental sciences Management Science and Operations Research MNCs 01 natural sciences stakeholders credibility multinational corporations Management of Technology and Innovation 0502 economics and business Credibility Business and International Management Legitimacy 0105 earth and related environmental sciences Sustainable development CSR strategy corporate social responsibility business.industry 05 social sciences Stakeholder Private sector global approach self-assessment Multinational corporation Scale (social sciences) Corporate social responsibility Business 050203 business & management |
| Zdroj: | International Journal of Business Environment, 9(3), 247-265. Inderscience Publishers |
| ISSN: | 1740-0589 |
| Popis: | The private sector and multinational corporations (MNCs) in particular play an important role in encouraging and ensuring global sustainable development. For an MNC, this requires a local implementation of their global approach but realising this can be challenging. This challenge motivated the current paper. We argue that stakeholder's interests and needs at various scale levels should be met. This paper demonstrates how an MNC can identify useful corporate social responsibility (CSR) activities for various stakeholders by taking into account salience, credibility and legitimacy. The paper develops a CSR self-assessment tool that allows an MNC at both local and global level to determine the usefulness of local CSR activities for stakeholders and that identifies if value is created with local activities. Based on case study research, the self-assessment tool designed for this research has proven to be useful. This paper concludes with concrete propositions on what MNCs can do to improve local implementation of their global CSR strategy. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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